Tapp, Alan <br/><br/>
Principles of Direct and Database Marketing  A Digital Orientation   Book 
Tapp. 
 - 4th 
 - New Delhi :  Pearson Education,  0 
 - xvi, 517 p. : 
<br/><br/> All. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9788131764411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database- Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84