Kotler, Philip <br/><br/>
Marketing management   [Book] 
Philip Kotler. 
 - 11th Ed. 
 -  Prentice Hall, India 
<br/><br/> All. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8