Belch, George E. <br/><br/>
Advertising and protection   an integrated marketing communications perspective  [Book] 
George E. Belch. 
 - 9th Ed. 
 -  McGraw-Hill Education New Delhi 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Promotion
<br/><br/><label>Dewey Class. No.: </label>659.1