Tapp, Alan <br/><br/>
Principles of direct and database marketing   a digital orientation  [Book] 
Alan Tapp. 
 - 4th Ed. 
 -  Pearson Education India 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9788131764411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Database
<br/><br/><label>Dewey Class. No.: </label>658.8002