Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communiations   [Book] 
Kenneth E. Clow. 
 - 6th Ed. 
 -  Pearson Education India 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1