Lovelock, Christopher <br/><br/>
Services marketing   people, technology, strategy  [Book] 
Christopher Lovelock. 
 - 7th Ed. 
 -  Pearson Education India 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8