Bendle, Neil T. <br/><br/>
Marketing metrics   the manager's guide to measuring marketing performance  [Book] 
Neil T. Bendle. 
 - 3rd Ed. 
 -  Pearson Education India 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9789332578050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83