Kotler, Philip <br/><br/>
Principles of marketing   [Book] 
Philip Kotler. 
 - 16th Ed. 
 -  Pearson Education India 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9781292092485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8