Dolan, Robert J. <br/><br/>
Marketing management   text and cases  [Book] 
Robert J. Dolan. 
 -  McGraw-Hill Higher Education New York 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>007249980X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8