Shimp, Terance A. <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications   [Book] 
Terance A. Shimp. 
 - 7th Ed. 
 -  Thomson Australia 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>324321430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in Marketing
<br/><br/><label>Dewey Class. No.: </label>658.82