Moriarty, Sandra <br/><br/>
Advertising and IMC   principles and practice  [Book] 
Sandra Moriarty. 
 - 10 Ed. 
 -  Pearson Education India 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9789332574144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1