Kumar, S. Ramesh <br/><br/>
Consumer behaviour   the indian context (concepts and cases)  [Book] 
S. Ramesh Kumar. 
 - 2nd Ed. 
 -  Pearson Education New Delhi 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9789332586499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer--Behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342