Keller, Kevin Lane <br/><br/>
Strategic brand managemnet   building, management, and managing brand equity  [Book] 
Kevin Lane Keller. 
 - 3rd Ed. 
 -  Pearson Education New Delhi 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9788131719770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Name Products--Management
<br/><br/><label>Dewey Class. No.: </label>658.827