Belch, George E. <br/><br/>
Advertising and promoton   an integrated marketing communications perspective  [Book] 
George E. Belch. 
 - 7th Ed. 
 -  McGraw-Hill Companies New Delhi 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1