Kerin, Roger A. <br/><br/>
Strategic marketing problems   cases and comments  [Book] 
Roger A. Kerin. 
 - 12th Ed. 
 -  Pearson Education Learning India 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9788131755310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision Making--Case Studies
<br/><br/><label>Dewey Class. No.: </label>658.8