Vecchiato, Giovanni <br/><br/>
Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing   [Book] 
Giovanni Vecchiato. 
 -  Springer-Verlag Berlin Heidelberg New York 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9783642380361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>NeuroMarketing
<br/><br/><label>Dewey Class. No.: </label>658.8001