Lovelock, Christopher <br/><br/>
Services marketing   people, technology, strategy  [Book] 
Christopher Lovelock. 
 - 5th Ed. 
 -  Pearson Education New Delhi 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>8177584502 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8