Farris, Paul W. <br/><br/>
Marketing metrics   the definitive guide to measuring marketing performance  [Book] 
Paul W. Farris. 
 - 2nd Ed. 
 -  Pearson Education New Delhi 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9788131761151 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83