Shimp, Terence A. <br/><br/>
Advertising and promotion   an IMC approach  [Book] 
Terence A. Shimp. 
 -  South-Western India 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9788131503881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in Marketing
<br/><br/><label>Dewey Class. No.: </label>658.82