Shimp, Terence A. <br/><br/>
Advertising, promotion and supplemental aspects of integrated marketing communications   [Book] 
Terence A. Shimp. 
 - 6th Ed. 
 -  South-Western USA 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>30352711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in Marketing
<br/><br/><label>Dewey Class. No.: </label>658.82