Gronroos, Christian <br/><br/>
Service management and marketing   a customer relationship management approach  [Book] 
Christian Gronroos. 
 - 2nd Ed. 
 -  John Wiley & Sons Asia Pte. Ltd. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9812531432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8