Arens, William F. <br/><br/>
Contemporary advertising   [Book] 
William F. Arens. 
 - 9th Ed. 
 -  MCGraw-Hill, Irwin, Boston 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>72537728 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1