Boyd, Harper W. <br/><br/>
Marketing management   a strategic decision-making approach  [Book] 
Harper W. Boyd. 
 - 4th Ed. 
 -  McGraw-Hill Companies 
 -  1 CD ROM 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>72472952 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8