Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making   [Book] 
Frank R. Kardes. 
 - 2nd Ed. 
 -  Prentice-Hall of India 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>8120322215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342