Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion & marketing communications  [Book] 
Kenneth E. Clow. 
 -  Pearson Education Asia 
 -  1 CD-ROM (4 3/4 in.) 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>8178089610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1