Lambin, Jean-Jacques,  1933- <br/><br/>
Market-driven management :  strategic and operational marketing / 
Jean-Jacques Lambin. 
 - New York :  St. Martin's Press,  2000. 
 - xxvii, 737 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0333793188 
<br/><br/><label>LCCN: </label>00021421  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Europe.<br/>Marketing--Management.--Europe
<br/><br/><label>LC Class. No.: </label>HF5415.12.E8  / L36 2000 
<br/><br/><label>Dewey Class. No.: </label>658.802 LAM  / Book