Hollensen, Svend. Marketing management : a relationship approach / Svend Hollensen. - Harlow, England ; New York : Financial Times/Prentice Hall, 2003. - xxvi, 787 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 0273643789 (pbk.) LCCN: 2002070854 Subjects--Topical Terms: Relationship marketing.Marketing--Management.Relationship marketing--Case studies. LC Class. No.: HF5415.55 / .H65 2003 Dewey Class. No.: 658.8 HOL / 24405