Keegan, Warren J. <br/><br/>
Global Marketing Management: A European Perspective 
Warren J. Keegan. 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1999. 
 - xiv, 639 p. :  ill., maps ;  26 cm. 
 - Prentice Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0138418268 9780138418267 
<br/><br/><label>LCCN: </label>98023506  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .K44 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8 KEE 24398  / 24398