Keller,K.L <br/><br/>
Strategic Brand Management  Building Measuring and Managing Brand Equity.  [Book] 

 - 2nd 
 -  Prentice Hall 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>8120323092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Brand Management