Keller, Kevin Lane <br/><br/>
Strategic Brand Management  Building, Measuring, and Managing Brand Equity.  [Book] 

 - 3rd 
 - New Delhi  Pearson  2011 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9788131756898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Brand Management: Building, Measuring, and Managing Brand Equity