Wirtz, Jochen
Services marketing people, technology, strategy / Book :
Jochen Wirtz, Christopher Lovelock.
- Eighth edition.
- pages cm
Includes index.
All.
9781944659004 (hardcover) 9781944659011 (pbk.)
2016003724
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8