Kotler, Philip, Principles of marketing [electronic resource] / Philip Kotler, Gary Armstrong. - 1 online resource (xxiv,707 pages). All. ISBN: 1292220236 9781292220239 9789673498345 Nat. Bib. No.: GBB7G3970 bnb Subjects--Topical Terms: Marketing.Management Sciences Dewey Class. No.: 658.8009