Armstrong, Gary  2015 <br/><br/>
Marketing  an introduction /  [Book] : 
Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. 
 - Thirteenth Edition. 
 - xxviii, 642 ;  28 cm 
<br/><br/> Revised edition of the authors' Marketing, 2015. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9789332584471 013414953X 
<br/><br/><label>LCCN: </label>2015044448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8