Peter, J. Paul <br/><br/>
Marketing management knowledge and skills  [Book]. 

 - 8th 
 - Boston  McGraw hill  2007 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780071259835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management knowledge and skills