Bhargava,R <br/><br/>
Personality Not Included    Why Companies Lose their Authnticity And How great Brands Get It Back.  [Book] 

 - New York  MC Graw Hill  2007 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0071545212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Personality Not Included : Why Companies Lose their Authnticity And How great Brands Get It Back