Kotler, Philip <br/><br/>
A framework for marketing management  [Book]. 

 - 4th 
 - New Delhi  Pearson  2013 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9788131759370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>A framework for marketing management