Czinkota, Michael R. <br/><br/>
Marketing management  [Book]. 

 - 2nd 
 - New Delhi  Cengage Learning  2010 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>8131501175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management