Belch,G.E <br/><br/>
Advertising and Promotion  An Integrated Marketing Communications Perspective.  [Book] 

 - 5 
 -  McGraw Hill 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>71180265 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and Promoion