Sengupta,S <br/><br/>
Brand Positioning   Strategies For Competitive Advantage.  [Book] 

 - 2 
 - New Delhi  Tata McGraw hill  2006 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>70581592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Positioning