Kapferer, I.N <br/><br/>
Strategic Brand Management    Creating and Sustaining Brand Equity Long Term.  [Book] 

 - 2nd 
 - New Delhi  Kogan Page  2006 
<br/><br/> All. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Brand Management : Creating and Sustaining Brand Equity Long Term