Belch, G.E <br/><br/>
Advertising and Promotion    An Integrated Communications Perspective.  [Book] 

 - 6th 
 - Boston  Mc Graw Hill  2004 
 -  CD 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0072866144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and Promotion : An Integrated Communications Perspective