Zikmund, W.G <br/><br/>
Exploring marketing research  [Book]. 

 - 8th 
 - Australia  Thomson  2003 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0324181485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Exploring marketing research