Walker, O.C <br/><br/>
Marketing Strategy    A Decision Focused Approach.  [Book] 

 - 4th 
 - Boston  Mc Graw  2003 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>72553936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy : A Decision Focused Approach