Knapp, D.E <br/><br/>
The Brand Promise   how costco, ketel one, Make -a-wish,..  [Book] 

 - New York  McGraw Hill  2008 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0071494413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The Brand Promise: