Kincaid, Judith W. <br/><br/>
Customer relationship management   Getting it right.  [Book] 

 - New Delhi  Pearson  2003 
 - xxviii, 480 p.  24cm 
<br/><br/> Include Index 
<br/><br/> Salient Features Speaks to both the managerial and technical aspects of CRM and how these components need to interact to be successful. Real case studies, process examples and templates to make it easy to get started and then repeat the small steps. Written by the former Director of CRM for HP, now in business for herself. 
<br/><br/> All 
<br/><br/><label>ISBN: </label>9788177581348 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship management: Getting it right<br/>Management Science