Reddy, R. Jayaprakash <br/><br/>
Marketing Management  [Book]. 

 - New delhi  APH Publishing corporation  2004 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>81-7648-632-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management