Franklin, Talcott J <br/><br/>
Protecting the Brand  a concise guide to promoting, maintaining, and protecting a company,s most valueable assett.  [Book] 

 - New Delhi  VIVA Books  2005 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>81-7649-999-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding, New Product Development