Kotler, Philip <br/><br/>
Maketing Management  [Book]. 

 - 12 
 - New Delhi  Pearson Education  2006 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>81-297-1119-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management