Miller and Layton <br/><br/>
Fundamentals of Marketing  [Book]. 

 - 4 
 - Beijing  The Mc Graw Hill Companies  2001 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0-07-470764-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing