Al & Laura Ries <br/><br/>
The Origin of Brands  [Book]. 

 - New York  Harper Collins Publishers  2005 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0-06-057015-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding, New Product Development